Pocari Sweat x Fuji Rock Festival '17

Pocari Sweat x Fuji Rock Festival '17 showcases a unique collaboration between the renowned Japanese sports drink and the vibrant atmosphere of the 2017 Fuji Rock Festival. Captured in a web commercial, this piece immerses viewers in the festival's dynamic energy, highlighting the exhilarating performances and the spirited crowd that define the event.

Released in May 2017 on the brand's official Facebook page, the commercial illustrates the synergy between Pocari Sweat and the festival, underlining the importance of hydration and refreshment during unforgettable musical experiences. With an engaging visual style, it celebrates both the artistry of the festival and the refreshing qualities of the drink.