Bad Habits

Renowned Japanese animator Rui Ikeda brings a vibrant visual narrative to Ed Sheeran's hit song "Bad Habits," crafting a unique animated music video that blends captivating artistry with a thematic exploration of temptation and desire. The animation is characterized by its striking imagery, seamlessly integrating the rhythms and emotions of the track.

Set against a backdrop of nocturnal urban landscapes, the video invites viewers into a world where the allure of nightlife intertwines with elements of the supernatural. Through dynamic animation and a rich color palette, Ikeda captures the essence of the song, inviting audiences to experience the complexities of indulgence and the consequences that accompany it.