667 Love Letters

In a heartfelt celebration of connection, 667 Love Letters captures the essence of nostalgia and longing through the lens of a beloved beverage. This unique project arose as a tribute to the relaunch of Lipton's paper pack series milk tea, which had been on hold since March 2022.

The title refers to the remarkable 667 letters received from devoted fans of Lipton Royal Milk Tea during a campaign period from April to September 2022, showcasing the deep affection and memories associated with the drink. Through this narrative, viewers are invited to explore the power of words, how they can bridge distances, and the warmth of shared experiences that come with every sip.