Meiji x Kokosake & anohana Receipt Oubo Campaign

In a unique collaboration, Meiji is launching the "Meiji x Kokosake & anohana Receipt Oubo Campaign," running from June 2 to October 16. This initiative celebrates the release of the highly anticipated film "Kokoro ga Sakebitagatterun Da." (Kokosake), set to premiere on September 19. The project brings together the talented teams behind beloved series like "Ano Hi Mita Hana no Namae o Boku-tachi wa Mada Shiranai." (anohana) and "Toradora!" to create an original anime experience.

As part of the campaign, fans will be treated to commercials featuring the iconic character Menma from anohana, who lends her voice to sing Meiji Chocolate's theme song. This delightful fusion of nostalgia and creativity aims to engage audiences and deepen their connection to both the cherished characters and the brand, making it a must-watch for fans of the original works.