Dongitsune CMs

どんぎつねCM

6.4(140)

MAL Score

Popularity #16064

Gourmet

Duration: 30 sec
Aired: Nov 11, 2017 to ?
Status: Currently Airing

Synopsis

Dongitsune CMs presents a delightful series of commercials centered around Nissin's Donbei Kitsune Udon. Each segment showcases the comforting allure of this beloved dish, highlighting its rich flavors and heartwarming appeal.

With a focus on the enchanting experience of enjoying udon noodles, these commercials evoke a sense of warmth and community, inviting viewers to savor the simple pleasures of a well-prepared meal. The visuals entice with vibrant imagery and a touch of culinary artistry, making each ad a celebration of Japanese cuisine.

Otaku Consensus

Dongitsune CMs is best understood as a niche designer showcase rather than a conventional gourmet anime, with its strongest appeal coming from rotating visual authorship across studios and episode-specific character designers such as Eisaku Kubonouchi, Yoshiyuki Sadamoto, Naoki Saitou, and Mika Pikazo. Its commercial-short pacing works because it gets in, establishes a mood or gag, and exits before the branding wears out its welcome. The muted reception metrics, including a 6.38 MAL score from only 140 votes and a 54/100 AniList score, point to the central limitation: the anthology-ad format offers little cumulative characterization or dramatic payoff.

Why You Should Watch

Watch Dongitsune CMs if you like anime as a craft sampler: compact, highly branded, and more interested in visual personality than narrative weight. It is for viewers who pause end credits to see who drew what, or who enjoy seeing how different studios and illustrators solve the same commercial brief without needing a full TV season. The appeal sits closer to the curiosity value of Japan Animator Expo than to a standard food anime, but with a lighter, snack-sized advertising rhythm. The lineup is the hook: Studio 4°C, Studio Colorido, Tatsunoko Production, and Telecom Animation Film all appear in the production data, while individual episodes bring in names like Yoshiyuki Sadamoto, Naoki Saitou, and Mika Pikazo. If you want a kemonomimi-flavored design tour without plot homework, this is the niche.

Key Characters

D
Dongitsune
The fox-eared brand figure is the recurring identity that ties the commercials together, with AniList’s 60% Kemonomimi tag reflecting how central that visual hook is to the series’ appeal.

What Makes It Stand Out

1
The production credits span four notable anime studios: Studio 4°C, Studio Colorido, Tatsunoko Production, and Telecom Animation Film. That makes the project read less like a single house-style production and more like a branded anthology of approaches.
2
The original character design credit changes by episode, including Eisaku Kubonouchi on episode 1, Taishi Mori on episode 2, Sumito Oowara on episode 4, Yoshiyuki Sadamoto on episodes 5 and 6, Naoki Saitou on episode 8, and Mika Pikazo on episode 9.
3
AniList tags it at 60% Advertisement and 60% Kemonomimi, which is unusually transparent about the series’ dual identity: mascot-character appeal and commercial function are not subtext, they are the format.
4
Lower-weight AniList tags such as Historical, School, Idol, Food, Primarily Teen Cast, Heterosexual, and Tsundere suggest the commercials shift scenario modes instead of building a single continuous arc.
5
Its airing span begins on November 11, 2017 and remains listed as currently airing, giving it the long-tail release pattern of a campaign universe rather than a seasonal anime.

Fun Facts & Trivia

Fun fact 1: Yoshiyuki Sadamoto, credited with original character design for episodes 5 and 6, is best known to anime fans as the character designer of Neon Genesis Evangelion.
Fun fact 2: Mika Pikazo, credited with original character design for episode 9, is a prominent illustrator also known for vivid pop-color character work outside traditional TV anime production.
Fun fact 3: Episode 2 has an especially concentrated credit footprint: Hechima is listed as both director and character designer, with Taishi Mori handling original character design.
Fun fact 4: Episode 1 pairs WACCHI as director with Hiroshi Nitta as art director and Eisaku Kubonouchi as original character designer, making the first commercial a distinct credited package rather than an anonymous ad unit.
Fun fact 5: Despite running since 2017, the title remains extremely niche in database terms, with MAL listing only 140 score votes and AniList recording 5 favourites.